3 Reasons Your Site Needs a Chiropractic Blog


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Starting a blog is one of the biggest recommendations we make at ChiroBrite to our Chiropractors. They are looking for the best tips when they are starting a new website. Additionally, they want the right tools when they are seeking to have their website perform better. This blog post talks about three simple reasons why your website needs a Chiropractic Blog. Your website is like your window to the online world. Anything you can do to get more potential patients to visit your site is a great thing.

Competition as a chiropractor can be pretty fierce, depending on where you live. There are many strategies floating around out there on how to get more patients into your clinic. We’ve even heard one story about a chiropractor giving elephant rides at one event! Some of these tactics (gimmicks?) may work to grab attention to motorists passing your clinic. In the same way balloons and clowns may work for a car dealership. However, there are even better things that can work for your practice website especially when it comes to promoting your website online.

Without further ado, let’s get on to the reasons to start a chiropractic blog.

Google Loves Content and Blogs Are Content

In their Webmaster Guidelines, Google doesn’t specifically proclaim that you should have a blog but they do make it pretty clear in section 1.4 Create Valuable Content that it’s imperative that you have “original, high-quality content” in order to have a successful website.
We’ve all heard the old adage, “content is king”. Common sense tells us that the more content on our site the better. It’s not just more content though, it needs to be good content. Content that your users care about.
Content is King so you should start a chiropractic blog

If content is king, then make sure you have enough. A chiropractic blog will help you with your goals.

A blog is a great way to increase the amount of quality content on your site. Blogs are great because they are more conversational in tone which helps with your credibility and allows your patients to get a flavor for your style and what your practice would be like. It’s also very easy and fast to publish blog content and can be done with a simple email to a special address that automatically posts to the site for you.

So even though they don’t say it directly, Google recommends having a blog and if you consistently create and share valuable, relevant content, both Google and your audience will love your website and reward you with more traffic and hopefully more business.

A Chiropractic Blog Helps Google Know What Your Website is About

Blogging attracts patients like moths to a flame

Blogging about your chiropractic practice will attract Google and patients to your site like moths to a flame

Let’s pretend for a minute that you are a pediatric chiropractor.

If you were to blog weekly about pediatric chiropractic news, tips and ideas then over time what do you think Google would think your website is about?

That’s right, pediatric chiropractic!

The more frequency you have with writing chiropractic blog posts that have “pediatric chiropractor/chiropractic” in them, the more search engines will understand the theme of your website and the more traffic they’ll send your way. The great news is that you only have to write about what you already know and are passionate about.

So help Google, help you.

More Content = More Keywords = More Traffic

This almost sounds too simple but it is very true.

The more content you have on your website, then the more keywords you will have on your site. Having the right keywords on your site will help your site look good in the eyes of Google. The more Google likes your website, then the more traffic you will get to your site. Traffic coming into your site will lead to more new patients you will be telling your story to and the more patients you will have coming through your doors.

Here are some simple tips on how to bring this to life, because even though this is simple it can be difficult to know where to start.

  1. Determine what keyword works best for your post.
  2. Draft your blog post with a focus on the selected keyword.
  3. Get ranked for your keyword.
  4. Generate traffic for the keyword.
  5. Finally, repeat this strategy for your next keyword.

That’s about it. Simple, right?

Do you need help generating content for your chiropractic blog? If so then give us a shout – our blog and content marketing add-on’s will be perfect for your chiropractic practice website.